Encouraging Locals to Use Your Pub

Encouraging locals to use your pub can be a challenging experience, especially when your establishment is supported more in theory by the locals than in practice. Many locals understand the importance of a thriving pub in maintaining community spirit and even boosting house prices.

According to academic research led by Ignazio Cabras at Newcastle University, there is a strong positive relationship between pubs and house prices, particularly in rural areas. At a recent conference, he noted it could be as much as 10%. Savvy homeowners know this, but sometimes they still don’t understand the ‘use it or lose it’ mantra.

Translating this theoretical support into regular patronage can be difficult. The first step is simple – ask them! By conducting informal research, you can discover what they want from their local pub and use this to inform your offering, even if it means doing a bit of door-to-door work or running a focus group in your venue. This is much more effective than guessing!

Here are ten strategies to help transform that lip service into genuine loyalty and frequent visits.

Ten Top Tips to Encourage Locals to Use Your Pub

1. Engage with the Community 
   Actively participate in community events and sponsor local activities. Showing that you’re invested in the community can inspire locals to reciprocate by supporting your pub.

2. Host Themed Nights and Events
   Organise themed nights such as quiz nights, board games, live music, or sports events. These activities create a fun atmosphere and give locals a reason to step through your doors.

3. Implement a Loyalty Programme
   Introduce a loyalty programme that rewards repeat customers with discounts, free items, or exclusive benefits. This encourages locals to visit more frequently and feel appreciated for their support.
   
   
4. Utilise Social Media Effectively
   Engage with the community on social media platforms. Post regular updates about events, promotions, and special offers. Encourage customers to share their experiences and tag your pub, along with your village name, to increase visibility and attract new patrons.
   
   
5. Develop a Signature Dish or Drink
   
   Create a unique signature dish or drink that becomes a must-try in the area. Use social media and local advertising to generate buzz and curiosity, encouraging locals to visit and taste it for themselves.
   
   
6. Offer Special Promotions
   Run special promotions during slower times. Early visitor discounts or meal combos can entice locals to choose your pub over staying at home.
   
   
7. Create a Family-Friendly Environment
   Designate certain times or areas as family-friendly. Offering a kid’s menu, highchairs, and activities for children can attract families looking for a welcoming place to dine out together.  And let dogs come too (see previous doggy blog).
   
   
8. Leverage Local Partnerships
   Partner with local businesses to offer joint promotions or events. For example, collaborate with a nearby bakery for a “beer and bread” tasting night or with a local gym for post-workout specials. Collaborate with local breweries and distilleries for exclusive tastings and events. This cross-promotion can bring in new customers who might not have considered visiting your pub otherwise.
   
   
9. Highlight Your Pub’s History
   If your pub has a rich history, use it to your advantage. Share interesting stories or historical facts on your menu, website, and social media. This can create a unique identity and give locals a sense of pride in supporting a part of their community’s heritage.
   
   
10. Organise Charity Events
    Host charity events or fundraisers for local causes. This not only brings people together for a good cause but also increases your pub’s visibility and reputation as a community hub.

In Conclusion

Implementing these strategies can transform your local pub into a bustling hub of activity and community. By focusing on quality, community engagement, and exceptional service, you can become adept at encouraging locals to use your pub and create memorable experiences that keep customers coming back time and time again.

Why not add a comment on how you attract your locals into your venue?  We would love to hear how you do it.

Read other blogs on the rewards and challenges of running a pub here.