Creating a welcoming environment for everyone in your pub or hospitality venue is not just good ethics—it’s good business.

At one of my pubs, we used to host a transgender evening in our function room. One of the group members told me that they liked using my venue because we were nice to them, and other venues in the city had made them feel unwelcome and marginalized.

It wasn’t always easy to ensure they were made to feel safe, however. I used to have to warn my regulars that they had to be nice and not make unpleasant comments, as I had overheard quite a few on occasion. Luckily, I had good rapport with them, and they used to take what I said on the chin.

However, it is sad that this was necessary. I long for a society where difference is not just tolerated but embraced, where anyone is safe to be themselves without fear of ridicule or harm.

I enjoyed hosting the group, in their colourful outfits and friendly conversations.  Wouldn’t the world be boring if we were all the same?

Why Alienating Customers Affects Profits

 The LGBTQ+ community has significant purchasing power, and they are loyal customers who appreciate venues that embrace inclusivity and diversity. Welcoming everyone, including transgender individuals, can attract a broader, more diverse clientele, enhancing your reputation and increasing your bottom line.

On the flip side, discriminatory attitudes can drive away potential customers. Many people choose to avoid venues where they feel others might be discriminated against, impacting your business negatively. By fostering a welcoming environment, you not only show your commitment to equality but also attract patrons who value and support these principles.

For transgender individuals, safe spaces to socialise are essential. These venues provide a haven where they can relax, be themselves, and connect with others without fear of judgment or discrimination. Creating such an environment shows that your venue stands for respect, dignity, and human rights.

Legal Obligations towards Transgender Individuals

Legally, businesses are required to ensure non-discriminatory practices under the Equality Act 2010. This means providing a safe and welcoming environment for everyone, including transgender individuals. Failure to do so can result in legal consequences and damage to your reputation. Not doing so can lead to expensive tribunal claims, see here for some example case law relating to transgender issues.

By making everyone feel welcome, you build a stronger, more inclusive community and ensure your venue thrives. Let’s work together to create spaces where everyone, regardless of their gender identity, feels safe and valued.

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